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When you think of SEO, you're probably thinking of organic search strategies, or the methods you're using to increase your visibility in the search engine results pages (SERPs). Pay-per-click (PPC), on the other hand, is when you actually pay for that visibility. If you're considering the two as totally separate tactics, you might be missing out. Thinking of PPC and SEO as two components of the same campaign will help you coordinate your efforts and multiply your results with a cohesive strategy.

Search engine marketing is an all-encompassing term that includes both PPC and SEO tactics to improve your visibility across the web. A balance of the two is key to both short and long-term success with search engine marketing. The bottom line is that both PPC and SEO have the ultimate goal of converting visitors (either via click-through rate or conversion rate) and turning your audience into paying customers.

Without SEO, your PPC efforts could be a flop. Why? If your landing page isn't relevant to the ads you're displaying, your visitors will be hitting the road instead of forking over their hard-earned cash.

Keyword Research

One of the biggest things PPC and SEO share in common is the need to conduct comprehensive keyword research. The same keywords you're using to entice visitors to click on your ads could be the same keywords you want to use to improve your organic rankings on your site content and off-page SEO efforts-but not always.

PPC keywords should be high in search volume but low in competition for the ideal combination. Of course, that's not always achievable. Depending on your niche, the competition can get pretty heavy with some tough-to-beat websites occupying the first page of Google's SERPs.

Competitive Edge

Beating your competition at the SEO game, especially if your competitors have had a strong presence on the web for years, isn't an easy feat. It can be done, but it will take time. With PPC, on the other hand, it's possible to beat out your competitors fairly easily if you have enough cash to outbid them on your desired keywords. Cost isn't the only factor that comes into play, but it is a significant one.

Short-Term vs. Long-Term

SEO is a long-term strategy, and one that you want to sustain with consistent effort. PPC can be used as a short-term tactic to gain visibility on the front page of the SERPs before you've had time to ramp up your SEO campaign.

But PPC isn't only for the short-term benefit. Many businesses continue to use PPC for years and reap tremendous benefits. The key is to find the sweet spot where your investment pays off in terms of ROI-in which case, it doesn't make sense to not do it. If you could spend $500 per month for a guaranteed $5,000 payoff, would you do it?

Given the similarities between the approach and the complimentary short-term and long-term benefits, many businesses opt for a multi-channel approach, focusing efforts on both SEO and PPC to ensure their site's viability over time.

It doesn't just end there. The exposure you get from your PPC campaign-brand awareness, paying customers and repeat business-can actually boost your SEO. Things like repeat visitors, backlinks, social mentions, positive online reviews and social followers all remain important factors for Google in determining which websites hold the most value.

Meshing the Two: A Cohesive Strategy

The best way to approach it is to think of PPC and SEO as a single, comprehensive campaign that has two different avenues. When you consider both approaches during the strategy planning phase, you'll be more likely to consider how the two will compliment one another when actual visitors are viewing or clicking your ads and reaching your landing pages.

When you're thinking about the terms visitors looking for your products and services are likely to enter, you should also consider what information would be most compelling once they reach a promising web page.

• What information can you display that's most relevant to the search query?

• What data will convince your prospects to click the "buy now" button?

• Does the landing page directly relate to the ad copy that led the visitor to it?

• Are your headlines clear and captivating?

• Does your landing page link out to related areas of your site that will provide more detailed information?

The great thing about all these considerations is that if you plan your landing page and site copy to compliment your PPC campaign, you're already going to appeal to the search engines without even really trying. When you answer these questions, you're writing for the reader-not the search engine. That means you'll have high-quality content that's both meaningful and relevant, which is exactly what Google is looking for today. Balancing the two components of search engine marketing, you'll make your life easier and reap handsome rewards while you're at it.


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Everyone wants something free. Well probably the best thing you could get for free that has some value is an Education. Now thanks to the internet everyone can get a free University education - in just about any discipline you like. However do not expect an accreditation.

Ever hear the expression: "Nothing in Life is Free"? Or, "You get what you pay for?" The trouble with trite expressions is people start to believe them - simply because they are easy to remember. That does not imbue them with verisimilitude. Far from it. The masses swallow what is shoveled down their throat. None the less - it is possible to pick up a lot of valuable items for Free if one searches for them.

While there may be no financial outlay for free stuff the time it takes you to garner the material is what you must pay in order to get it. It is like digging for Free Gold. You buy the implements - pay for the transportation and then provide sweat labor digging in the ground to uncover your fortune.

When you go surfing it is sort of the same. You do not pay to get there - except you had to find the site. And then you need to click on the various links and follow them to see if they contain what you want. Note also - while the sites are mostly FREE and various people post their items there for FREE - you are not guaranteed anything from anyone for anybody. Why? Simply because you did not pay a dime for getting there.

Also you should know that the world if full of rogues - and if you are looking for free stuff then clearly there is opportunity for the miscreants to endeavor to take advantage of you and of our own Free Site. So beware of anything Free. Therefore please be warned and investigate all that glitters - as it may in fact not be the gold you were expecting to find for free!

There is a plethora of resources from educational institutions such as MIT and Beverly Hills University. They provide free online courses including videos and pdf downloads. Well worth investigating. Do not be concerned about not getting accreditation as the days of the stuffy noses are quickly disappearing. What counts most in an education is "what you learn"!


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Average Joe Marketer offers simple techniques to making money on the Internet. Gearing at beginners of internet marketing. Average Joe Marketer isn't just a simple e-book. It's an incredible package that contains many tutorials, videos and step by step instructions. This package also goes over important tools for instant search engine optimization (SEO) and pay per click advertising.

The AJM Fast Start Guide shows you how to make literally hundreds and thousands off of niche markets,  that are waiting to be discovered. This guide will show you how to locate those niches, where to advertise for the maximum targeted traffic, how to write the perfect pay per click ad, build a killer keyword list and explode your conversion rates. The 12 videos that are included are a nice touch also, covering everything from writing a sales letter and building your keyword list to the more technical aspects such as ad tracking, split testing and much more.

Many believe that affiliate marketing is a simple way to earn money online. AJM offers many simple solutions  for affiliate marketing.  You will try techniques  and strategies that will help you earn modest sums through affiliate marketing. 

One tip to remember, You can't get rich overnight with affiliate marketing, as some may claim. AJM is very honest in their claims. It doesn't offer a scheme to make MILLIONS. AJM offers you realistic  goals to help you earn  good sums of money  than making huge claims and can't deliver. Even if you already have an online business, this package will only help you increase your website income and traffic.


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AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member's account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we're getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can't "buy" their way to the top

Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.

I say "in theory" because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.


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Banner ads are online forms of advertising. They usually come in the form of flash, gif and jpg. Many companies use this form of advertising to advertise their products and services. When a person clicks on the banner they are taken to the URL of the advertiser. If you look at the top or side of a website then you will usually see a banner advertising something. People will pay a fee to have this banner placed on the website as it offers a number of advantages, and is a highly effective way to advertise a business. Many businesses use this form of advertising in order to build a brand, drive sales and launch new products.

The Main Advantages of Banner Ads:

• You can achieve more website traffic and increase sales. Through a banner ad the message you wish to convey is placed directly in front of the internet user. It encourages them to click on your site and can therefore lead to sales.

• They are a great way to advertise new products. If you are launching a new product or service, then with this form of advertising you are capable of saying exactly what you want through text, photos and also animation.

• Can help establish and build a brand name. Establishing your brand name is important. This is a great way to build trust with your customers and gain sales. If your online business and website is new, then people will be unfamiliar with you. Through effective banner ads people will be able to learn about your business plus recognise your logo and website name.

• Banner adverts can help a business to find new customers. When a person uses a search engine they will need to know to look for your company name or product, but through the use of banners we can effectively place the message and site right in front of them. This is a great way to gain new customers.

• Banner ads are easy to sign up to and are cost effective. This means that they are suitable for all types of businesses, big and small. There are online tools available that allow us to make free banner adverts, and advertising space can be purchased quickly and effortlessly. You have the option of paying a flat rate payment for the banner or paying per click.

• You are in charge of which sites you place the banner ads on, so therefore they allow you to reach highly targeted audiences.


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From the dawn of affiliate marketing, webmasters were given a choice: PPC, PPS, Rev. Share (and even PPI¹). Now us webmasters (adult site or not) are looking for the golden choice, based on statistics or mere trial and error. Here are the cold hard statistics, so you do not have to go through trial and error.

First, a quick review of each type of affiliate service:

Pay per click is a fixed rate (often ranging from $0.01 to $0.03) of money per click by each unique visitor.

Pay per sale is a fixed amount of money for every purchase made when a visitor buys from that affiliate. This price ranges greatly depending on the affiliate, however an example amount is $25.00.

Revenue sharing is a recurring amount of money for affiliates that offer memberships. When a visitor from your site begins this membership, you receive a monthly percentage of their payments until their membership ends. This price ranges greatly depending on the affiliate, however an example amount is $20.00.

An experiment was conducted involving 1719 unique visitors with each affiliate program taken into consideration. Over a controlled period of time, PPC raked in $51.57, PPS raked in $75.00, and REVS raked in a whopping $269.55.

The golden choice? Revenue Sharing. This is because people who sign up for memberships stay for an average of 6 months, and with a recurring rate of money not far under one sale, it will consistently net in more money than PPC and PPS.

¹PPI: Pay Per Impression; this type of affiliate service was excluded from the article and experiment due to its unpopularity in modern day affiliates.


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In the affiliate marketing business, getting your site's visitors to pay attention to the content of your website is just half the battle.

Getting them to click on the banner ads of your featured merchant is what often seals the deal for your commission.

For newbies in the internet marketing business, this might seem like too much work, hence the appeal of AdSense.

AdSense features numerous ads from different merchants and does not require you to exert as much effort in developing the banner ads.

The banner ads are automatically generated based on the type of activities featured on the website.

The end goal for AdSense is getting the most number of clicks in the advertising materials featured in the website because this will be the basis for your commission.

The challenge now for AdSense users is how to ensure that visitors to their websites click on the ads.

  1. Select your ads carefully. AdSense features multiple ad sizes to choose from, but not all will prove to be effective in enticing the visitor to click on the ad. The most productive ad types are the 160x600 (Wide Skyscraper), 300x250 (Medium rectangle), and the 336x280 (large rectangle).

  2. In the same way, ad placement is also vital for your campaign's performance. Positioning them in the spaces where visitors are automatically bound to look at increases the likelihood that they will click on the ad. For example, the human eye will always start reading from the left side so one of the recommended positions for the ad is at the top left of the page. The best possible placements are on the sidebar, just below the content above the comment box, at the top of the content below the title, and at the top left of the page. Mix and match the ad types featured in your site. AdSense offers you the option of putting up text-based ads, display ads or both, depending on your choice.

  3. What this does is it lets the text-based ads and the display ads alternate their appearance in the same ad position so you have a series of different ads that can be clicked by the user.

  4. Monitor your statistics in Google Analytics to see which pages / topics are generating more clicks so you can determine what your site visitors are more interested in seeing in your website.

  5. Less is more when it comes to banner ads since the perception that it will increase the likelihood of visitor clicks. At most, ads should be limited to 2 to 3 because more than that can disrupt the attention of your visitors and even lead them not to come back to your site.

Whether you chose to go through the AdSense or affiliate marketing route, one thing's for sure-the internet has made earning money a little bit more doable for people.


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Did you know that you can earn money from home through the internet? You can earn a decent income by becoming an advertiser who delivers pay per click traffic to different websites in the web. This means that you can transform your idle hours into a satisfying and productive money-making venture. Read on to learn the basics of home-based affiliate marketing and how to boost your income.

Affiliate Marketing Arrangement

You need to be a member of an affiliate marketing program to earn online. You should look for internet businesses that have vacancies for home-based advertisers. Application is done online, and the usual requirement for the applicant is to be at least 18 years old. All transactions such as downloading ads for promotion and payment are done online through internet money-transfer services.

Your affiliate company will give you ads in the form of images, banners, links and text. It is your duty as home-based advertiser to increase the visibility of your ads. The main advantage of this setup is that you advertise for products, services and information of other companies. You do not need a large capital to manufacture products of your own.

Your Advertisement Space

Your own blogs and webpages will serve as ad space for the materials sent by your affiliates. You can host websites for free through hosting services in the internet. It is also very easy to start a blog in Blogger, WordPress and other free blog hosts. Don't worry if you don't have skills in CSS and HTML, because you can use the templates of the website hosts to post banners and ad links.

PPC Rates

Pay per click traffic rates are usually based on general rates used by internet businesses. However, there are companies that pay more, and some would even give commissions when they accomplish big sales through your advertising efforts. Take your time when applying as advertiser for internet businesses. Look for companies that offer reasonable traffic-based rates and, if possible, find ones that occasionally give commissions. Note however

As for PPC rates, you can earn about 10 cents per click on an ad. However, there are good affiliate programs where you can earn up to 2 dollars per click. The price per click depends on the business owner, the type of ad to be clicked, and the type of item or information that needs promoting. Usually, large banners that take large areas on your webpages will get you higher pay per click.

How to Increase your Income

There are many ways to increase your pay per click traffic. If your affiliate company permits it, you can use social networking sites such as Facebook, Twitter and Tumblr in promoting the links and ads. Use your creativity by combining the links with videos and images that will capture the interest of your contacts. You may even create fan pages and groups where people can easily see new info and ads from your employers. Doing these steps will increase the visibility of the links and, consequently, improve the chances they get clicked.


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There was a time before the advent of the internet when small businesses found it extremely hard to challenge the might of big corporate houses. There was no level playing field as one with deep pocket and big marketing budgets ruled or captured the market with an iron grip. As a result, small entities had to suffer a lot as they did not possess the resources or wherewithal to compete with million-dollar enterprises of the domain. The scenario has completely changed now, and the arrival of the internet is the major factor behind this. Now, the budget is no longer the sole basis of gaining all the benefits of the market.

Thanks to different online marketing methods, any business can dream big as the size and scale won't come in the way of ambition. The presence and popularity of cost-effective marketing methods have helped small businesses benefit in the same way as it does to big players. Take for instance PPC or Pay-Per-Click, which is a unique kind of advertising model that delivers a range of benefits to businesses of all sizes or scale. It's basically a paid form of advertising where a business can choose its own budget to meet its marketing objectives. It also gives flexibility of choosing an audience to target.

In essence, PPC is a great tool to reach the target audience as and when the business decides so. In this, ads are run across channels on Google even without paying anything. A business will need to pay anything only when someone clicks its ads, which makes it quite a helpful form of marketing method for those with not a bid budget. More so, this model is perhaps the fastest way to set up an account and run ads or campaigns and gain marketing results. Within no time, ads enter the Google network and start attracting attention of users on the internet.

In addition, PPC helps businesses get measurable results where a business will have a clear knowledge of all those clicks, views, visits, conversions, costs and profits that happen due to the ads or campaigns. It means, a business will know whether the ads are worth continuing or not and if not, it can stop it midway, start anew or switch the focus towards other ads. Google algorithms will not have any bearing on this advertising model where any business can reach the right target audience even without spending beyond its means. One has the option of choosing keywords, time, location and date of running the ads.

In addition, PPC is considered the best option to meet short-term goals of the business on a budget that suits the pocket of the business. The kind of budgetary flexibility offered by this form of advertising is unique and available nowhere else. In a way, this paid advertising has everything that will suit small businesses in the best way possible. So, a business should look to avail PPC management services and leverage a method which has numerous advantages and which helps with great marketing results.


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So, you want to know how you can make money through pay per click ("PPC") affiliate programs! If you have no idea about what a pay per click affiliate program is, well, it is commonly seen on different websites. Such program is useful for a website as it offers free advertising credits and content. The same holds true with ensuing pay per click reviews.

The best PPC affiliate program is one that would effectively help kick start your Web business. Normally, in a PPC affiliate program, you will be given an HTML code that you have to insert on your website or blog to facilitate easy and fast setup. After the placement of code, you can begin earning credits. Since you do not have to pay for targeted PPC ad anymore, you can save a lot.

The only noticeable disadvantage to an affiliate pay per click program is the fact that it can be deemed as the cause for a lot of click frauds these days. However, PPC affiliates are working hard to make sure that click frauds are prevented by tracking IP addresses. This will ensure that all clicks on your advertisement are from unique and genuine visitors. PPC affiliate programs can not just help you in setting up, administering and keeping track of your overall affiliate program but can also recruit new pay per click affiliates who would bring you more business and website traffic.

The most excellent affiliate pay per click program would be something that will give your website visitors free content. Using a high quality PPC program will give you unique traffic and generate leads. But what pay per click program could be right for you? You have to determine what you need, how knowledgeable you are in PPC program and how much budget you are willing to invest in a pay per click program once you decided to become a merchant.

It is also important that you know anything about using the right keywords. If you opt to become an affiliate marketer, you do not necessarily need a website but having one greatly help increase your chance of making money online. So, it is either you monetize your blog or website through PPC affiliate program or make use of non-contextual PPC links.

In most cases, online money makers are using a landing page to redirect visitors to affiliate products and programs. But there is nothing to worry about if you do not have a website as there are means that you can opt for to make money online by becoming a PPC affiliate. There are affiliate programs that are offering non-contextual PPC links. This means that the link is not pre-set on a Web page with an HTML code. With PPC affiliate programs that offer non-contextual links, you can put your affiliate link anywhere and start earning for every click made to it.

Among the most common places where you can place your non-contextual pay per click affiliate link include online classified ads, discussion forums, link exchange websites and comments in some well-visited blogs.


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Still reigning supreme over several other search engine companies in the country, Baidu Chinese produced yet another high quality service for their clients, Baidu PPC Phoenix Nest. Baidu PPC Phoenix Nest, also called Baidu Search Marketing Pro, is a program for the search engine's advertisers. This program aims to allow advertisers to manipulate their own PPC accounts in the search engine, enabling them to qualify for top positions in the results of Baidu's keyword searches. Aside from the top ranks in the results, websites with excellently managed PPC accounts are also eligible to be placed on the right side of the search results, making them very much noticeable to the public's eyes.

Baidu PPC Phoenix Nest is an online promotion for different advertising companies. It is a kind of SEO campaign wherein clients pay for their positions on the search engine results. With such a minimal investment, clients are guaranteed of an increased volume of customers. This is done through a careful manipulation of a PPC account, using the keyword suggestion tools provided in it and of course, paying the required fee for the search engine's services.

To manage your Baidu PPC Phoenix Nest and attract numerous potential customers, follow this guide on how to use your Pay per Click account.


  1. To set up your account, go to the Baidu website and click in the link of PPC or Paid Search.

  2. The company's site is in the Chinese language only. So if you are not speaking the language but still want to advertise in the country, contact Baidu's SEM experts to help you with your account. The experts will assist you in choosing the keywords and advertisement for your site.

  3. The structure of your Baidu PPC Phoenix Nest account includes your account, campaign, ad group and your keyword and ads, respectively. Baidu Phoenix Nest allows different keyword relationships to your account, such as one keyword is to one ad and many keywords to one ad. Be familiar with these parts so that you can use them to improve your website. It is advisable that you control the money you spend for your PPC account. Not managing your investment might as well ruin your chances of earning from this online marketing strategy.

  4. There is a keyword research tool in your PPC account, use it. This will help you create product reviews or articles with specially targeted keywords. If optimized properly, your website will surely arrive at the top spots in search engine results.

  5. There are three types of keyword matches for your website. These are the right, broad and exact matches. Make sure that you select the appropriate type of keyword match to achieve optimum results for your site.


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Search engine optimization takes forever sometimes. It can take weeks or even months for optimization results to finally show up in Google searches. This is why many people are turning to pay per click search engine marketing.

Pay per click search engine marketing, or PPC, is the method of paying for search result placement. If you do a search in Google for practically any keyword, you will see "sponsor" ads listed both on top and on the right side of the search result pages. These sponsor ads are from those do pay per click search engine marketing.

Pay per click search engine marketing is great for those who don't have time to market their website in other ways. Instead of going through all the trouble of optimizing, webmasters can simply "buy" the position. As simple as pay per click search engine marketing is, it may or may not turn out to be a sound investment.

This is because the placement of sponsor ads is determined by bids. Whomever offers the most amount of money per click gets the best placement position. If Google or an affiliate website has to choose between one sponsor that will earn them $1 per click or another that will earn them $0.50 per click, which one would end up being displayed the most?

This is why it's important to have a good strategy with pay per click search engine marketing. For starters, you need to take notice of your conversion rate. Do you make one sale on your website per 100 visitors? How much are you earning for that one sale? How much money can you afford to pay per click and still end up making a profit from that 1%?

Thankfully, you'll be allowed to monitor your pay per click search engine marketing campaign. Google AdWords, for instance, will not only allow you to monitor your campaign, but will allow you to pause it anytime as well. You will also be allowed to place a limit on how much you're willing to pay each day for your marketing. If you have a $20 a day limit, then as soon as your clicks amount to $20, your campaign will automatically stop for the day.

You can increase your chances of succeeding with pay per click search engine marketing if you create your ad the right way. The title of your ad should contain the main keyword that you're trying to promote. The title and ad both need to be specific and not broad. You want to narrow the keyword down to ensure that your traffic truly is targeted.

If you're trying to sell weight loss pills for instance, make sure you specifically mention weight loss pills in your ad. If your ad is too general, then someone who is looking for information about losing weight through exercising will click on your site. If they have no interest in what you're trying to sell, then they'll leave your site within a few seconds. You still have to pay for that useless click.

Pay per click search engine marketing can be very profitable if you do it right. Just as long as you create a catchy ad that is specifically relevant to your website, monitor your campaign and traffic, and make sure you don't go over your budget, you can achieve a lot of success with pay per click search engine marketing.


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Today I am going to give you a comparison between billboard outdoor advertising and pay per click search engine marketing (PPC advertising). When we are through you will have a better understanding of both and will be able to make an educated decision about how to best spend your advertising dollars.

Lets Compare the Pros and Cons


  • Cost Per Month Comparison

Outdoor Advertising - Average cost is approximately $750 a month. Packages typically range in price from $400- $4000 per month. Average investment for 3 months of billboard advertising is $2250.00 / Yearly Cost - $9000 / Monthly Cost - $750

Pay Per Click Advertising - Average one time set up cost, $975 and includes first month optimization and management. Set up packages range in price from $600-$1400. Estimated monthly management cost is $285 per month there after. Average monthly ad spent to pay for "cost per click" $250. Total investment for 3 months of PPC advertising equals $2295.00 / Yearly Cost - $7110 / Monthly Cost $595

The figures above were pulled from advertiser's websites. Prices will vary per city and per campaign. Depending on who you know, you may get a discount for each. Bottom line, the cost of advertising with PPC will save you on average almost $2000 a year or $155 a month.


  • Effective Reach of Advertising

Outdoor Advertising - Billboards will share your message with literally thousands of people per day. You ad is always showing, it runs 24/7. Billboards do not target specific customers but instead push your message out to the masses. Outdoor Advertising is limited to customers that travel through a certain part of town or pass you on the Interstate.

Pay Per Click Advertising - With PPC you are in control of where and when customers see your ad. Customers viewing your pay per click ad are looking for precisely what you sell and they are "Ready" to buy your goods and services. You only pay for clicks bringing targeted visitors and search engine marketing gets less expensive to operate the longer it runs. With PPC you target customers where they life and on what they use the most for information; their cell phone and computer.


  • Pros

Outdoor Advertising - Always on, thousands of impressions everyday and targets specific road or interstate you do business on. With new digital boards you have the capability of changing ads on a daily basis for specific promotions or a wide variety of products or services. Outdoor advertising is also an excellent choice for branding your business name in the community. You can commit your advertising efforts short term or long term.

Pay Per Click Advertising - You control the time, days and locations your Ads appear. Notice I said Ads, plural! Leave it on all the time or run it only on the weekend. Run it only in Nashville or in every household and on every smart phone in Tennessee. Write as many ads as you want to promote any product or service. Advertise to customers at the precise time they are looking to buy what you have to offer. Although you can run PPC for a short time it is best suited for businesses that have long term goals and commitment. Search engine marketing is less expensive and saves you money. Last but certainly not least, you can accurately track conversions and return on investment with PPC Advertising.


  • Cons

Outdoor Advertising - Small area of focus and no way to accurately track results or ROI.

Pay Per Click Advertising - Takes proper management for best results and requires an optimized website.

As you can see, both of these advertising methods are effective for promoting your small business. Now that you know how each one works and how much it will cost you, make an informed decision as to which direction is best suited for your business.


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Google AdWords can be a little contradictory because you want people to click, yet you do not want some people to click. You only want people who are willing spend money to click & those tire kickers not to click. You as a smart advertiser think in this way because you are paying for these clicks.

Lay All Your Cards

First of all, you must be up front with people. Do not try to hide the fact that you do have something to sell to them. In your ad, let them know that there is some offer & some action they have to take.

The simplest way is to add a price on your ad. Most people who are sure that they are not going to buy anything will avoid clicking on any ad with a price tag on it. Even when you are offering a free download or a free trial, you can still place a price tag on your ad.

Negative Keywords

There are some words that are used by tire kickers, just add these words as negative keywords & you can literally shut away thousands of freebie seekers. Some of these keywords are:

  • crack
  • crackz
  • download
  • definition
  • exe
  • free
  • infosys
  • keygen
  • kudos
  • loot
  • nest
  • password
  • pdf
  • rapidshare
  • red bus
  • regkey
  • test
  • torrent
  • wonderpoint
  • zip
Location Targeting

Look at your sales, where are your clients located? Chances are, most of your sales come from USA & a few other English-speaking countries. Set your ads to show up only on these locations, you can forget about most of the other countries.

Benefits

When you avoid tire kickers, you will end up paying less for your advertising. On top of that, you will save time on email & technical support which means you will have more time to serve your valued clients who are paying you.


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If you are serious about making money online, it is essential that you choose the right internet marketing course. Selecting a good course is very important because, if a chosen course is unable to equip you with the basic tools to be successful, then it is obviously hard to get started in a well-paying career.

Things To Look Out For

Here are a few facts you have to consider before choosing an internet marketing course:

- How comprehensive is the course?

Make sure that the course covers all the basics of internet marketing so that you get a good understanding of how everything works. The course must offer valuable guidance on writing articles for free advertising of products and must also point you to good sites to post these articles.

- Does the course include SEO techniques?

SEO refers to Search Engine Optimization. It simply refers to proven techniques that may be used to make your website among the top listed sites in search results. An internet marketing course that offers great tips on SEO will teach you how to achieve the top spots for the keywords that you use in articles.

- Will the course teach you about PPC?

A quality course will also discuss about PPC or Pay Per Click. You can waste lots of effort and money if you do not know the basics of PPC campaigns. The right course will teach you how to write effective ad copy that will persuade people to click on your ads and purchase products.

- Does the course feature a forum?

Forums are great since they allow you to post questions to experts in the field. Make sure that your internet marketing course offers access to a forum. You can learn a lot from these forums and get valuable tips since you get feedback from internet marketers who have been engaged in online marketing for some time. Forums are a great way to learn from the mistakes of others.

The Cost Factor

The cost of marketing programs varies widely. There are plenty of online courses with different mode of payment. Most courses require you to pay a one-time membership fee. You may then enjoy unlimited access to regularly updated course materials. This price option is a good choice considering the value of materials you can continue to access.

Before paying for an internet marketing course, ensure that the course comes with a money-back guarantee. Usually the money back guarantee period is 30 days. However, this time period is often not adequate to learn, implement and test the marketing strategies. It is highly recommended that you go for courses with longer periods of money-back guarantee. If you take time to research well, you are sure to come across a good course with a lifetime money-back guarantee.

Another option would be to choose courses that offer a free trial period. Such courses are also very good options since they allow you to actually try them without investing anything at all.

As the internet continues to evolve, it is up to you to find the right internet marketing course that will help you keep pace with those changes and effectively enhance your marketing efforts.


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Search Engine Optimization is a big buzz word today and many people are focusing on optimizing their websites for the search engines. Although you get most of your traffic through search engines there is an easier way to generate traffic using the search engines and that is through pay per click programs such as Google Adwords. Google AdWords makes it easier to benefit from search engine traffic as the results are not just based on search engine optimization but on relevancy and how much you are willing to bid per click. Once you have achieved first rank on Google AdWords though your advert needs to attract visitors to click through and buy your product and that is what we are going to be considering in this article.

Google AdWords Ads that Generate Traffic Start with Keyword Research

Like search engine optimization, generating website traffic from Google AdWords ads requires doing thorough keyword research beforehand. This can be done using the Google AdWords keyword research tool or other keyword tools such as Wordtracker. The important thing is to find keywords where there is lots of search volume with little competition.

Google AdWords Ads that Generate Traffic Pack Two Lines Full

Your Google AdWords ads are only a title and two lines which means that into those two lines you are going to need to fit plenty of information - you need to include features, benefits, negative qualifiers and enough information about your product to make people want to click. Your Google AdWords ads should also include the primary keyword for your ad in the title and perhaps elsewhere in your ad copy to ensure people that they have what you are looking for.

Google AdWords Ads that Generate Traffic Include Features and Benefits

In order to encourage people to click through your Google AdWords ads to get to your landing page you want to include features and benefits that appeal to your customer. Think about your best benefit as well as a feature that most clients like and include these in your copy. The benefit may be inserted into the headline of the ad to pull people into reading more and then the feature listed further down along with a negative qualifier.

Google AdWords Ads Should Have a Negative Qualifier

A negative qualifier is that part of your Google AdWords ads which weeds out those who are genuinely interested in your product from those who click through and then don't buy. Your negative qualifier may be the price (if it is quite expensive), the geographical location you serve or anything else which may prevent someone buying your product.

To Create the Best Google AdWords Ads You Should Track Their Success

In order to create the best Google AdWords ads you should constantly track and test your ads to see what is working and what is not. Use split testing to test a single feature by comparing two slightly different ads. Use Google AdWords reports to measure more differences and gradually change your Google AdWords campaigns to the best results.

In conclusion, if you really want to benefit from search engine traffic then why not take advantage of Google Adwords. By creating Google AdWords ads you are able to get higher rankings by paying for these results and if you create a great Google AdWords ad with features, benefits and negative qualifiers you will get people click through to your landing page who are seriously interested in buying your product.


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The modern way of earning advertising revenues on the Internet that has been spearheaded in the last half-dozen years or so is Pay Per Click (PPC) marketing. This is a typically unobtrusive method of placing your ads on someone else's website or on the right side of Google Search results page for the keywords you're bidding on. These written ads lead the websurfer to your website splashpage, hopefully from which place you'll make a sale.

The advantage for you is, you place all of your ads for free.However, if a user clicks your ads, you pay an amount for each of those clicks.That amount can range from 10 cents to ... 20-30 $. .. These ads are predominately administrated by Google AdWords.The ads manifest as sets of words that have been pre-written by you and appear only on webpages where the content is relevant to what you're selling .

Some Internet marketers have seen PPC (Pay Per Click) as a goldmine ... but many others have felt they could not get good results, or could do much better.

Enter the new wave: Pay Per View (PPV) Marketing. With PPV (Pay per View) advertising, you do not have a link that takes one back to your website ... your website appears before the page viewer's very eyes! And this happens when you want it to happen.

Instead of costing a few bucks per clicked ad, PPV Marketing costs you only pennies to make a far better ROI - and not just in terms of time spent, but clearly in terms of your bottom line, too. With a mere $ 1, PPV can send you 100 supertargeted visitors, people just waiting to buy from you.

What's more, you can forget about about needing to compose targeted ads, researching the ten thousand "hot tags" that are floating around and being used by everyone, and taking so many shots in the dark that do not result in sales but do cost you money ... those couple of bucks per click-through do add up quickly. Unlike PPC Marketing, PPV Marketing is almost risk-free.While an unsuccessful PPC campaign can cost you hundreds of dollars, an unsuccessful PPV Campaign will not cost you more than a couple of bucks ..

Done right, PPV can get you the substantial income that you've been craving from your Internet business.

Why do not you give it a shot?


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Quality web traffic is the most difficult aspect of online marketing because traffic is essential to making sales. If there are not any sales, there's no flow of money and no profit. Most small enterprises look for as much free traffic for their website as they can find, but for big companies and marketers, it's easier to simply buy traffic through Google AdWords.

Paying for advertising online has one obvious benefit: it can be increased! After you find your keywords, all you need to do is increase your traffic with the push of a button. SEO can take quite a while to provide new traffic, whereas Google AdWords is immediate, leading to immediate profits.

Google AdWords and other forms of paid advertising are considered to be the quickest method for getting targeted traffic to your website. However, if your website is not designed well, you could lose out on sales and then, lose money in the process.

An instant flow of targeted traffic is yours with paid traffic, offering results in the hundreds of thousands of visitors provided the keywords and marketing plan are managed properly. You determine whether the traffic flows or not, much like turning a switch.

Paying for traffic is very popular. When a marketer claims large monthly profits (like cash flow totaling hundreds of thousands of dollars a month), you can bet he or she is buying traffic from one source or another.

An effective marketing campaign is one which will turn visitors into customers and knowing how to do this from the beginning will add to your success. If your website lacks a good sales page, you will lose the opportunity to turn visitors into customers and your AdWords campaign will do nothing but suck money out of your wallet.

It is vital that your website is on target with every detail if you are buying traffic. If visitors find a poorly focused landing page, you will have wasted your money.

After working over your website with a fine toothed comb, you are now set to begin utilizing pay-per-click. How will you know a healthy profit when you see it?

If you invest $ 20 in clicks and you return $ 24 in revenue, is that good? Fantastic! Your return comes to 20%!

Before you balk at the idea of ​​making "just" four dollars, take a moment to think about these numbers: you pay $ 1,000 for advertising and return $ 1,200! Let's say you spent $ 10,000 for your pay-per-click campaign and returned $ 12,000. At these levels, 20% starts to look really good. An AdWords campaign returning even just 10% is still incredibly successful.

Some pay-per-click marketers spend more than $ 10,000 a day and return a very strong profit. Most of these folks just direct-link to the product, so they avoid the hassles of shipping products and interacting with customers.

Make sure you learn all about pay-per-click in advance, either from a professional or by reading books on the subject. Most marketers will work for free traffic first and then move into the world of paid traffic. But then again, if you think you're smart enough, maybe you should jump into AdWords right away.

Paid advertising can offer millions of dollars in revenue. Every day, people everywhere are making more money than they ever thought possible by using AdWords.


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The entire article, including the online DCI Calculator can be viewed at:

Keyword Effectiveness Index - KEI

The Keyword Effectiveness Index, or KEI, can be used to estimate the relative effectiveness of a group of keywords. In its most basic form KEI is simply a measure of a terms popularity, judging from a recent history of searches over a given period of time, and its competitiveness as determined by the number of responses returned by the search engine. There are certainly some shortcomings to the KEI, and they are most pronounced when we look at Pay Per Click, or PPC advertising. The KEI does not take into account the cost associated with bringing individuals through to the website. While this is always an important factor, it can be extremely important for new businesses. As companies begin to "test the waters" with a select group of keywords, they cannot simply presume that the phrase that brings the most visitors to the site is the best phrase to utilize with PPC. Unless, of course, the company has no concerns about the cost of the campaign, which is not likely. Data Choices introduces a concept that takes into account the Keyword Effectiveness Index as well as the cost of bringing paid hits through to the site: the DCI, or Data Choices Index.

Data Choices Index or DCI

The Data Choices Index, or DCI, is designed to bridge the gap between organic hits and simple ROI analysis. Simple ROI analysis is too simple, in our opinion, and a lot of money is wasted by not properly analyzing ROI for PPC. Nevertheless, that is another topic for another time. Most (if not all) companies simply compare the cost of bringing visitors through to their site via a specific keyword. Then they count the revenue created by that term and they have the most simplistic ROI available for PPC. If PPC costs exceed that of revenue generated by that term, the term is discontinued. Conversely if ROI exceeds the PPC cost, then the company keeps the term active and re-evaluates over a given period, usually monthly.

Let's ignore all the flaws in that strategy and go straight to the problem of the newly formed company that has not yet built a strong enough presence to judge ROI at any level. These companies need a method to determine which terms are working for best for them in an economical fashion. For instance, the term "real estate Internet marketing" may have been entered into a specific search engine 154 times over a recent period. But if that term has 89,700,000 results returned, then we can easily see it is a highly competitive term. KEI is calculated by squaring the number of searches and then dividing by the number of results and then multiplying by 1000. In the above example this would be 23,716 (154 x 154) divided by 89,700,000 and then multiplying that result by one thousand to get .26439. Obviously this result is time and engine specific, meaning that you need to utilize similar time frames and the same search engine in order to be able to compare results in a meaningful manner.

DCI

Let's presume that in the above example your data shows that it costs $6.25 on average to bring people to your website using this term. And let us further presume that this represents a 1.6% click through rate. Ideally we would like the click through rate to be as high as possible (CTR should increase as the term moves higher on the list, but so will CPC, or cost per click). So what we really want is the CTR to be high and the CPC to be low, relatively speaking. Therefore DCI takes the CTR (1.6 - taken as 1.6 and dropping the percent) and divides it by CPC, or 6.25 in this case. This result (.256) is then multiplied by the KEI x 1000, so we get .256 x .26439 x 1000 = 67.68.

Now let's take a look at "real estate search engine optimization" as our second term. Let's presume our search shows 108 searches over the same time period and the same engine, and it returns 8,290,000 results. The KEI is (108*108)/8290000 = 1.407. This appears to be more than five times as effective as term one above! If our CPC is $15.62 and that CPC brings us a response of .75% (3/4th of a percent) we get .75/15.62 = .04802, which we multiply by KEI times 1000 or 1407 to obtain a final DCI of 67.56, or nearly the same!

If we merely looked at KEI we might be tempted to run only term two, given that it is five times more effective. And if we only looked at CTR/CPC we might be inclined to only advertise term one, given the click through rate to cost ratio. But by utilizing the Data Choices Index, which is a combination of the KEI, the click through rate and the cost per click, we can better see that these terms are amazingly similar in the cost to results ratio. In this example we would likely conclude to either run both terms, or neither term. If we have a table of thirty, forty or even fifty terms but also have a limited budget, we can use the Data Choices Index, or DCI to better determine where our advertising dollars are best spent!

Other Criteria:

Are there any minimums? Like minimum number of click throughs before using DCI? Yes. First there should be a minimum of 27 searches for a specific keyword in order to determine a valid KEI. There should also be a minimum of 27 click throughs before determining a valid CTR, or click through rate. If you do not have the required minimum you should lengthen the time frame to allow for these numbers. But remember to keep time frames consistent across terms that you will compare!

DCI calculator (default info is from keyword one above)


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Many internet marketers who have gotten over the critical hump of reaching their threshold in income through their email lists often slide back into failure because they overlook a few key factors in email marketing. Take a look and see if you are ignoring these issues.

Let's say you've reached critical mass and your niche calls for 6,000 subscribers to get you the necessary ongoing income to sustain your lifestyle. now that you've reached that level where do you go from here?

In many instances the effort to get to the goal causes burnout

If you've reached your goal number and haven't prepared adequate follow-through for your subscribers, you will not be able to sustain your growth level. Opt in email marketing is like building and maintaining a large dam. You have to keep the water in but on any given day there is water going out. the same is true of email marketing. you must develop and maintain your system to keep more people in the system than those leaving. many new IM's have taken so much energy to get to the goal that they slack off once the money is good. pay attention to these factors.

The most popular days to send email to your subscribers.

The research is still showing that Tuesday (25.4%) is still the most popular day for sending messages with Wednesday coming up a close second at 23.3%. Thursday follows at 18.3% Sunday at 1.4% and Saturday at 0.9%. You can monitor your auto-responder for the most effective times of the day as well.

The stats on send times are interesting as well

The study shows that half of all email messages were sent between 8 a.m. and noon. It seems that 17.8% went out in the 9 a.m. hour. About three quarters of all messages were sent out between 7 a.m. and 4 p.m.

People seem to like opening their email before noon.

The 11 o'clock hour was the highest time for opening email. More than half of all messages were opened during the period of 8 a.m. to 4 p.m. It seems that the U.S. West Coast email recipients checked their emails before noon and the East Coast recipients caught up on their email reading right after lunch.

When tracking your results look for the often neglected Click-to-open rate.

The great thing about working with a strong email marketing service is the ability to thoroughly track your email campaigns. many email marketers look for two things that determine whether they've succeeded or not in a targeted email campaign; Click-through rates and Open rates. You can also combine Open rates and click-through rates to find the Click-to-open rate or (CTOR). This is the calculation of unique open and unique clicks. This number tells you how effectively your message was in getting the people who opened your email to click on a link in response to your message. What it tells you is how many people were motivated to take action on your message.

For maximum effectiveness, ditch the graphics

A Jupiter Research poll showed that more consumers responded more favorably to text based emails. A whopping 54% responded to product or service descriptions, 40% responded to the message in the body copy. The subject line captured the attention and persuaded 35% of the consumers to take action and 33% responded to the compelling offer to take action.

Only 12% responded favorably to a large single image while 9% responded to multiple smaller images. When a search box was included in the email, 6% used the search box. If you usually send out HTML emails, be aware that 6% of the public still uses text only emails.

Keep your subject line short

The studies conducted by EmailLabs shows that subject lines of 50 characters or less in length pulled the best responses. Another interesting statistic shows that an increased number of hyperlinks in an email led to greater click-through rates. While the size of the message was not a determining factor, email messages of 20 to 79 kb range did slightly better than messages of smaller size.

Keep these findings in mind when reviewing your email marketing system. keep your subject line short, add lots of links in your email body and avoid images in your email whenever possible. Give the reader plenty of opportunity to take action. Above all, give the reader something useful and appropriate to their interests. That will definitely keep your base secure and cut down on the un-subscribers. You've worked hard to get to critical mass; this is not the time to take that hard work for granted.


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