The Importance Of Instagram For Marketing Your Business

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When discussing the use of social media as a marketing tool for business, generally it is only the big names such as Facebook and Twitter that grab the spotlight. The reasons are obvious. They are the most popular social media platforms with a fan following running into millions. Which entrepreneur wouldn't want to capitalize on such an expansive following for his business?

However, there are many more lesser-known social platforms that do equally well to promote your business in the online marketplace. Instagram is one to name. Instagram offers you an easy way to not only grow your business but also to reach your targeted audience. This article discusses why your business should leverage Instagram as a marketing tool.

There Are More Active Users Than You Think

Instagram has managed to earn more than 150 million active users. The number might still be smaller than that of the two social media biggies mentioned at the start, but what must be noted is the time period in which it has managed such growth. It made its debut only in 2010; so, that is truly commendable. It also shows promise for future growth.

The Business-Like Feel

If compared Facebook and Twitter tend to be more personal. Instagram has a business feel to it. This is where 70% of the world's leading brands play. It means some serious business. A survey showed that Instagram users tend to share, like and comment on brand postings far more often than that observed on other social media sites.

Visual Appeal

The ability to share stories and experiences visually through visual content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share rather than having to sift through pages and pages of content. On Instagram, you can post high quality photographs and videos that are authentic to your business.

You can use such visual content to tell the story of your business and to build a personality for your business. You can use it to showcase what happens behind the scenes adding transparency to your business.

Flexibility in Editing

With Instagram, you do not only have an opportunity to upload original photos and videos, but also edit them to make them most relevant to your business. The filters allow you to add the effects you want by playing with colors, vignettes and lines. All this can help establish a strong brand appeal for your business without really costing you much.

It Is For All Businesses

When you consider Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They could possibly put up photographs of the products they are selling or product demo videos. The use of Instagram is not restricted to a particular business. Product and service-based businesses can use this social media platform alike. How you use it relies heavily on your creative ability.

Above all, it is a fun way to go about promoting your business. You can use user-generated content to your advantage, track your analytics and drive more and more traffic to your business.

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