Pay Per Click Advertising - How to Use PPC Advertising Without Losing Your Shirt

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What is the most effective type of online marketing for today's Internet?

It's Pay Per Click advertising (PPC)... second to none. This is clearly obvious by the growth of the Google search engine... and the title of this article. PPC advertising offers LASER-sharp targeted advertising, fast results, and precision metrics. You can create a campaign and have results within one hour.

Unfortunately, it will also suck the money out of your pocket faster than a New York minute! In one sentence or less... Pay Per Click advertising is bidding on a key phrase to display your ad when someone enters the phrase on a search engine. You only pay if the visitor clicks on your ad.

The amazing popularity of PPC advertising has risen bids from pennies... to dollars... per click for most popular keywords and phrases. So, here are 4 insider secrets that will let you use PPC advertising without losing your shirt:

1. Set a daily spend limit you can afford even if you make zero sales. Increase your budget only after your marketing (e.g., squeeze pages, sales pages, etc.) is proven effective and profitable.

2. Employ some method that captures your respondent's name and email even if they don't buy anything. This will let you follow up later via email (i.e., for free) so your PPC cost for that click is not wasted.

3. Use long phrases focused on the intent to buy. These phrases are known as long-tail keywords in the PPC industry, and they cost less (because they are less popular with PPC marketers) and produce better results.

4. Write your PPC ads to which only someone who wants to buy what you are selling would respond. In other words, offering something for free is good in a classified ad, because it results in maximal response. However, it is financial suicide in a PPC ad, because you pay for every person who clicks on your ad... and many will only click to get the freebie. For PPC advertising, write the ad to pre-qualify the reader. You only want them to click IF they want to buy.

There is a whole science behind successful PPC advertising, and PPC is the most effective (and potentially most expensive) form of advertising on the Internet. However, if you follow these 4 simple guidelines, you will not only keep your shirt, but you should make lots of money on sales as well.

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