Great Marketing Tools Corporate Brands Swear By!

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Marketing for your business is a consistent and ongoing thing for it to create the maximum amount of awareness and publicity. As you must already know, marketing can be a pretty expensive activity. However, did you know that there are several marketing tools you can use which have nothing to do with public relations, advertising or hiring a marketing team? Yes, that's right. Once you start learning more about such marketing tools and using a wide variety of tools for the promotion of your business, your reliance on paid marketing campaigns will becomes lesser and lead to higher profits. This article will discuss a few marketing tools that the corporate world swear by. The broader mix of tools you use, the better off you will be.

Advertising

This is a marketing tool that means paid communication about a business on a medium that does not belong to it. Advertising in newspapers, magazines, television and the internet leads to the dissemination of a specific message and not just creating a general awareness about the product and services the business is offering. Billboards, bulletins, PPC ads (Pay Per Click), links and banners are also other methods of advertising. The effect that advertising creates is instant and direct. There is no ambiguity.

Public Relations

This is a marketing tool that the corporate sector is using increasingly. For instance, when a company gives money to a charity or organizes a soccer match for the neighborhood kids, it is not sending the message that it is offering the best products and services. Instead, it is creating 'brand value' by communicating with the people and the community and saying that it is a good and trustworthy company. This ultimately leads to brand recognition and recall and higher sales. The aim of Public Relations is basically enhancing a company's image so that people trust it and eventually buy from it.

Promotional activities

Promotional activities can include a variety of things. The corporate sector thrives on various promotional activities. Promotional activities do not send a direct message to the public as advertising does. Promotional activities will promote your company's image, spur people' impulses and give your potential customers reminders about you as a company. Things like announcing a scholarship in your locality or giving money to a charity does not lead to higher sales directly. Instead, it increases brand recognition and brand loyalty as more and more people associate good deeds with your company. Sales and discount offers also fall in this category. However, promotional activities differ from advertising on another level as well. They are not informative or educational; something that advertisements are.

Tracking and monitoring

All the above marketing tools will increase your sales directly or indirectly. But unless you track and monitor your progress, you will not understand what is happening and what you can do to further increase your sales. Coupons rebates and scannable bar codes make a business track who is buying its products or services. Phone lines of companies make operators ask the people who call in how they came to know about them. These are all tracking and monitoring tools that can be used to develop a better marketing campaign.

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