A Look at the Benefits of Pinging Your Site and Its Pages

Online marketing has evolved by leaps and bounds in the past few years, at least ever since Web 2.0 appeared and platforms such as WordPress gave inexperienced people the ability to build their own websites in the blink of an eye. Various tools have been developed to help people expand their online business, with one of the more prominent ones being "pinging". However, it seems that many people are still unclear as to what pinging is, let alone what the benefits of pinging your site and its pages are.

To put things as simply as possible, pinging is basically the act of letting a number of various directories and search engines know that something new has been added or updated on your website. The act of pinging is possible through a number of websites which offer the service; all you need to do is enter the URL of your website, press the appropriate button, and the site will be pinged across the net.

And so, what are the benefits of pinging your site and its pages? After all, it's not like you are doing anything substantial by simply sending a signal to search engines... or are you? As it happens, when your website is pinged to search engines a number of things take place. For starters, you are indicating to the search engines that there is activity on your website, which invites more bots to crawl through your site, indexing the new content faster so that it appears in the search engines. All in all, it will basically increase your site's status and importance when the search engines decide whether or not to display it for the results, and it identify new content much faster.

Why exactly should you be pinging every single page of your website? This is mostly due to the method according to which search engines index websites. Instead of indexing them as a whole, they go about it on a page-by-page basis; after all, when people are looking for a specific bit of information, they want to be redirected to the exact place they can find it without having to do any additional research. Pinging every single one of your pages individually increases their chances of being displayed in the search engines, thus increasing the amount of traffic you're getting.

And so, to sum things up, the benefits of pinging your site and its pages are simple and well worth the effort: your website will be indexed faster, it will be given more value as far as search engine results are concerned, and new content will be indexed sooner as well.

And so how exactly are you supposed to ping your website? Well, as was mentioned briefly above, there are certain websites out there which allow you to ping your site to various search engines and whatnot... that's the manual way of doing it. Depending on the kind of business you are or intend on running, you may find that it takes up a heck of a lot of your time. There is another alternative in the form of a software which basically takes care of it for you, pinging your website in multiple places with the click of a button; there are many such pieces of software to choose from, and the good part is that they usually don't cost much, if anything at all.