Banner ads are online forms of advertising. They usually come in the form of flash, gif and jpg. Many companies use this form of advertising to advertise their products and services. When a person clicks on the banner they are taken to the URL of the advertiser. If you look at the top or side of a website then you will usually see a banner advertising something. People will pay a fee to have this banner placed on the website as it offers a number of advantages, and is a highly effective way to advertise a business. Many businesses use this form of advertising in order to build a brand, drive sales and launch new products.
The Main Advantages of Banner Ads:
• You can achieve more website traffic and increase sales. Through a banner ad the message you wish to convey is placed directly in front of the internet user. It encourages them to click on your site and can therefore lead to sales.
• They are a great way to advertise new products. If you are launching a new product or service, then with this form of advertising you are capable of saying exactly what you want through text, photos and also animation.
• Can help establish and build a brand name. Establishing your brand name is important. This is a great way to build trust with your customers and gain sales. If your online business and website is new, then people will be unfamiliar with you. Through effective banner ads people will be able to learn about your business plus recognise your logo and website name.
• Banner adverts can help a business to find new customers. When a person uses a search engine they will need to know to look for your company name or product, but through the use of banners we can effectively place the message and site right in front of them. This is a great way to gain new customers.
• Banner ads are easy to sign up to and are cost effective. This means that they are suitable for all types of businesses, big and small. There are online tools available that allow us to make free banner adverts, and advertising space can be purchased quickly and effortlessly. You have the option of paying a flat rate payment for the banner or paying per click.
• You are in charge of which sites you place the banner ads on, so therefore they allow you to reach highly targeted audiences.
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For testing purpose
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