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People usually use the services of designers to design their web sites. But don't pay much heed to their website content. In the end, they complain that their site is very compelling and attractive, yet it's not driving more traffic!

In this article I will provide the answer to all those people.

There are few things which should also be focused with designing and development. As sites are usually hosted on internet by servers, take that server as a shop, now to attract people to your shop you have to place ads in newspapers, on billboards and even distribute pamphlets to people in malls. The reason for all that effort is to drive public to your shop, Make a name for it in the real world. And also to let people know that your shop exists and has certain business, etc.

Same goes for the internet; the Internet was a missile tracking system until Tim burners Lee developed a hypertext system to view information on online platform. After its development Larry Page developed Google.

Now people hardly write full form of the URL in the address bar. Instead they use Google to search the term and just click on the first link that comes. Also, Google is a new way of keeping people up-to-date related to best services of a company. These 'best services' can be found out by the page ranks and top results in Google.

Now to bring a site on top of Google, usually keywords are used. These keywords not only make the rank of a page higher. But also help determine the quality of the pages related to search results.

A simple process is, copy writing for web in such a way that it gets top ranking. Online article writing is an art which usually is easy to understand. But, it's different then article writing for print. As article writing for print does not need Google rankings.

These are usually books which are in advanced English. But for Google, Online article writing needs to be in simple words. Ad copy writing for the web is for public as well as Google bots.

In print writing, people prefer not to repeat words. But in online article writing, repeating words is a plus point. But to some extent, the extent is 'keyword density'. That is keyword/total words. That density needs to be 3%, for every hundred words. That means, that word should come only 3 times in that article.


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Axact

HaFiZ CH QaSiM

I am professional blogger and wordpress developer. I am knowledge seeker. Currently i am working blockchain development. Programming is my passion and i proudly working with many languages like python, react.js, Rust, soliditary etc.

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